It’s the ultimate question – how do you find an explainer video agency that’s match made in heaven for your SaaS business?
Truly hotter-than-ever, videos help 91% of businesses meet their marketing goals and that number keeps climbing.
The search for the best explainer video production company should be your next step.
Finding the right explainer video agency to help your SaaS business can feel a bit like going on a date.
You have high expectations, you want it all – good looks, great personality and most importantly, successful outcomes.
But with so many options out there, what criteria should you look for when choosing an explainer video agency?
Well, this post will break down the key elements of spotting—and landing—the perfect match.
Top 5 tips on what to look for when hiring a SaaS explainer video agency
To push you in the right direction, we’ve put together this list of five things that will come in handy as you search for success.
1. They have creativity and business chops
It’s best to work with agencies who know the difference between SaaS explainer videos and brand videos.
When the agency you work with has both the creativity and business know-how, you’ll not just stand out from the competition. You’ll get aligned messaging that’ll aid conversions!
After all, what’s the use in having an awesome-looking SaaS explainer video if it fails to drive sign ups or engage with audiences?
Case in point: Hotjar and eggcrate’s stellar SaaS explainer with pups.
It was crafted to not only charm viewers, but to ensure alignment with the marketing strategy of the SaaS. That’s why it has helped attract viewers who match the customer profiles.
2. They think out of the box
Make sure you hire a SaaS video agency that thinks outside the box, stays up-to-date, and understands the key factors that make the best SaaS explainers.
Find a SaaS explainer agency who won’t settle for the same old, boring animations. These masterminds create content from scratch (a.k.a live-action videos) so you can stand out in your next project.
It’s time to join the live-action video revolution. Even if you don’t like hopping onto trends, 66% of marketers were making this move last year. Don’t be left behind – jump on board now or run the risk of being grumpy Gus without a cool vid next year.
3. They resonate with your brand and audience
Brand videos really show what you as a brand and as a business stand for.
When it comes to creating a SaaS brand video that truly stands out, you need an agency who can help your brand nail the perfect look and feel.
With them by your side, imagine what amazing videos could do for recognition. You’ll be raking in audience trust with all-star visuals representing precisely how unique (and awesome) your business is — leaving competitors in the dust.
4. Their communication lines are always open
When it comes to producing a great video, open communication is king.
A SaaS video agency that values transparency and collaboration helps ensure your expectations are met from beginning (like, the thorough process of how it’s done) up until the end – regular check-ins make sure quality control remains high while also providing awesome customer service.
It is also more like having an extension of your marketing team.
As part of the project, they understand your needs and goals, offer regular feedback so you can address any potential issues before it’s too late, so everything runs smoothly and your expectations are met.
5. They lead you on what to do
Of course, you’ll always get to have the final say but you can also come empty-handed.
As the CEO of SaaS explainer video agency (eggcrate), Sean Aquilina, puts it, “ So, ideally for us, the client doesn’t have to have a kind of script or creative concept. They don’t need a creative concept to approach us”.
One of the most important ingredient in selecting a SaaS explainer video agency is this 
.
During an interview, Christian Schorm, Hotjar’s Director of Brand, said of the collaboration with eggcrate:
“eggcrate took care of nitty-gritty details like casting choices, a good understanding of the script, adding the joke, telling the story in a better way that is more appropriate for live-action videos, bringing in the right actors, the right location, plus the right soundtrack in the end”.
Essentially, a good SaaS video agency will have a deep understanding of video production best practices, including scriptwriting, storyboarding, filming, editing, and post-production.
Furthermore, a SaaS video agency that has experience in creating videos for other businesses in your industry can provide valuable insights and guidance based on their previous work.
Trivia: eggcrate is a video production house for promising SaaS teams. Behind eggcrate is a team of film-makers performing under MAKA Visuals, a high-end advertising video agency serving clients like McDonalds, Vodafone, and HSBC.
A few last words before you pick
To avoid going into a series of not-so-great blind agency dates, just remember.
Regardless of which explainer video agency you choose, it’s really up to you whether the date goes sour or you both find a truly amazing connection.
So don’t just throw caution – and dollars – to the wind without doing your due diligence first. Research should always take priority over impulse decisions.
Meaning, if you’re in the SaaS world, join forces with a video agency that knows the industry like their own backyard!
And finally, if after reading this guide, you decide that you’re ready to find a partner in communication crime, let us know!
eggcrate’s mission is clear: to humanize how your SaaS industry communicates with its audience using live-action videos that are sure to make your product unforgettable.
We might just be “the one”.
Here is the first idea you don’t wanna miss
In the fast-paced world of SaaS marketing, an effective explainer video is an invaluable asset. There’s something about ‘showing, not telling’ that resonates with audiences.
That’s why live-action SaaS explainers (a.k.a. videos that look like commercials) are gaining traction among marketers looking to engage potential customers in their SaaS. And animated explainer videos are no longer hot.
Here are a few reasons why:
Authenticity
Forget the impersonal sales pitch and make trustworthiness a main ingredient of your marketing plan. Real people have real stories to tell that will help set you apart from the competition.
Emotional connection
Want to make your audience feel like part of the family?
Introduce them to real customers using your product or service and watch as they instantly become emotionally attached. Stories that show off what you have in store are surefire ways for people to relate, resulting in a stronger bond between SaaS brand and customer.
Increased engagement
When it comes to making a lasting impression on viewers, actors have the edge over talking heads. With real people in your video content, you get more value for your money as body language and facial expressions lend an extra layer of understanding that leaves audiences captivated.
Overall, using real people in your SaaS explainers can help you build a more authentic and emotionally engaging brand booster that resonates with your target audience.
We’ve listed a few more ideas for your next SaaS explainer
Use cases helpful to people looking for a solution
Successful explainer videos show the target audience the exact challenges they’re facing.
And how your SaaS solution can help them.
An example of this would be the Hotjar explainers (we, eggcrate helped create this by the way).
Hotjar, a behavior analytics and product experience insights service, has videos highlighting the use cases for:
- Entrepreneurs
- Product managers
Watch the video here to see how they did this.
When users feel like the product or service provider understands their pain points, they are more likely to trust that the SaaS can help solve their problems.
With videos like these, you connect with your viewers since they’re so relatable. That way, you capture more leads for your SaaS.
2. Take the fiction route.
In contrast to using real-world use cases, you can go the different path and use fake characters… It almost feels like a movie, but here’s how it’ll work.
Hubspot created funny this “A Smooth CRM for rough seas” video to explain their SaaS.
It’s a story about pirates and gold, which, at the same time, underscores their company’s strengths. Ironically, they starred as sea “thieves,” but because they use Hubspot for doing (monkey) business, customers trust them entirely.
It goes to show that you can be creative and even use a fictional setting for your brand video.
3.Answer the FAQs
If you want your clients to clamor for more of what you have to offer, why not add a bit of pizzazz with video explainers?
Not only will they be entertained by the visual content, but adding FAQs into the mix means they’ll never be stuck scratching their heads trying to find answers– leading them straight towards satisfaction and higher retention rates.
4. Short explainers
If you want your viewers to take action, communication should be simple and sweet.
Keep it short and easy-to-understand so that everyone can comprehend the message without getting a headache – no one likes complexity.
You can create a 20-second advert. This strategy is for attention span, so you can easily repurpose this kind of videos in your ads.
5. Super short explainers
Explaining your SaaS in under 10 seconds?
Hard, but it works!
A 6-second video like the one below is meant to be used for brand awareness. They tease and play with curiosity, making them effective.
Watch the video to see what we mean
This makes people who seem to be interested and kind of willing to know more visit your website to learn more.
6. Fact-checking myths
Debunking myths in SaaS video explainers can help address misconceptions, build trust, and provide accurate information to potential customers.
When potential customers have objections about your SaaS, it can be a barrier to adoption.
So maybe talk about a bad review that turned out great in the end? Go and be bold.
7. Straight from the CEO
The CEO of your SaaS company says it’s time to get personal – literally!
Showcase the leader in a video explainer and introduce viewers to their values, mission, and vision.
That’ll help potential customers understand why they should choose this product or service over others on the market – so don’t miss out on that chance for credibility-building success.
8. High-level demo of SaaS
Impress your potential customers with an epic demonstration of your product. This works for SaaS with an ultra-techie audience who are particular about your features.
Show them how it can do things no other product does – and why they should trust you to deliver the goods. With a high-level demo, engagement will skyrocket – sealing in more adoption for sure.
9. Case study video
Looking for a surefire way to take your SaaSexplainer videos up a notch? You can’t go wrong with case studies!
From building trust and demonstrating success, to providing social proof of how the product or service has helped others – these real-world examples get viewers engaged in all the right ways.
So why not talk about how your SaaS works from the lens of your best customers?
10. Interview-style explainers
Want to create an explainer video with a human touch?
An interview style is the perfect solution that’ll give different perspectives on your SaaS product or service.
People are more likely to trust a product or service if they see that others have had a positive experience with it. Most consumers trust information about a brand from regular customers (58%).
There is no need to settle for one-dimensional when you can have multiple angles of potential benefits, and your customers will be able to comprehend them better.
Get creative on your SaaS explainers
Now, you’re equipped with ideas of exciting explainer videos. You now have the inspiration needed to craft an explainer that resonates with your audience.
So don’t wait – get creative and start brainstorming what sort of explainer video would be best fit for your business.
And if you’re feeling stuck, contact us at eggcrate!
We’re happy to come up with some unique ideas for you. With the help of eggcrate, your next explainer video can be top-notch and sure to leave a lasting impression on your viewers.
