About us

Making SaaS Products Unforgettable​

You’re building a great product. Our job is to help you explain—and sell—that product to your audience using premium videos with emotionally charged storylines… All performed by real professional actors, not animated videos that look-alike.

A sister company of MAKA Visuals

When we started filming HotJar’s bi-yearly team meetups around the globe, that’s when we discovered the world of SaaS. We noticed how it’s only the bigger companies who use high-end video to promote their brand. The smaller teams seem to use animated explainer videos that all look the same. 

Probably it’s from the habit of seeing, copying, and adapting… Or the notion that videos are expensive… Or because one does not feel the need to build their brand yet. This is why eggcrate was hatched.

We bring premium videos to your fast-growing SaaS so you can accelerate their growth. 

Branding positions your product with customers. It differentiates your tool from 100s of other similar apps. It positions your SaaS for long-term profitability.

Giving growing SaaS teams (like yours) access to high-quality videos will help you rocket up globally, very fast. 

(We’ve seen it happen to big household brands we’ve worked for under MAKA.)

Vision

A SaaS world where founders are empowered to build purposeful brands and reach their customers effectively through humanized communications.

Mission 

To humanize how the SaaS industry communicates with their audience using strategic live-action videos that make their products unforgettable.

Our Process

Discovery

We’ll start with a strategy workshop to develop a brief detailing the video you’ll love.​

Storyboarding

Then we’ll work together on the concept, the custom script, and the storyboards.​

Planning

To prep up the logistics, creatives, locations, actors, and the tech ready.​

Shooting

We’ll gather everyone for 1-2 days (or more if required) to film everything we need.​

Editing

Lastly we’ll stitch all elements together in a video that you’re proud of.

Core Values

Excellence

We always choose better over easier. We strive to deliver the value we promised to our patrons.

Integrity

We honor transparency and work commitments to build trust. What we say we’ll do, we do.

Collaboration

We work and win together as a team, showing empathy and respect along the way.

Adaptability

We’re not afraid to make mistakes. We embrace challenges and seek solutions right away.

Boldness

We want to stand out so we challenge one another to think outside the box and push our boundaries.

Our Team

The team behind eggcrate, the team at MAKA in operation for the past 6 years, working for big household brands.

Sean Aquilina

CEO
Meet Sean

Maria Vella

General Manager
Meet Maria

Nicolai Aquilina

Lead VFX Artist
Meet Nicolai

Jake Vassallo

Video Editor
Meet Jake

Matthew James Ellul

Video Creative Director
Meet Matthew

Victoria Schembri

Production Coordinator
Meet Victoria

Jake Aquilina

Illustrator/Animator
Meet Jake

Sean Aquilina

CEO

Mad skills in light and frame and passionately dedicated to the wolfpack that is eggcrate. Sean leads by example… methodically driven while keeping cool and earnest with every new project. Work struggles to leave his mind, yet he strives for time to travel, wine and dine, while balancing the rest between his love for Karate and Mediterranean cuisine.

Maria Vella

General Manager

There are two places in which you can find Maria, either in her office or in London. If you haven’t met her yet and you live in Malta, you have most definitely heard her… either laughing or sneezing (no, it wasn’t an earthquake). Nothing brightens the room as Maria does, she is the one that keeps the rest of us in line and is definitely the bubbliest, most caring, intelligent and responsible woman in our team. Maybe it’s just because she is the only one…

Nicolai Aquilina

Lead VFX Artist

Maka’s very own magician and software whisperer, he’s usually the first to arrive and the last to leave the office. Always there when you need him, behind his fortress of monitors, having his tea. He’s our quiet but creative version of Arnold Schwarzenegger.

Jake Vassallo

Video Editor

Jake is super fun to have around, consistently chill and fashionable. He’s always up to date with everything, deadlines, shows, movies, football and video games. We’re pretty sure he’s got time-warping abilities, which makes perfect sense given that he’s our editor.

Matthew James Ellul

Video Creative Director

Like a god, he has all the power on set, and makes sure that all departments get his vision and bring it to life in an effective video. Matthew takes directing very seriously, so don’t get offended if he’s unimpressed with any of your ideas. If he sounds a bit eccentric, chill… we assure you, he’s a great guy who spends 80% of his time coming up with jokes, and invests the remaining 20% refining his jokes to make them even better.

Victoria Schembri

Production Coordinator

Jake Aquilina

Illustrator / Animator

Our youngest and brightest. When he’s not busy animating a great video, he’s probably listening to some xxxTentacion in a lowered classic BMW. Super hard working and creative, the perfect teammate were it not for his questionable music taste.