The SaaS Video Marketing Blog
Practical tips, crazy ideas, & standout tactics for marketing teams
who want to build their brand through commercial-like SaaS explainer videos.

These 5 Standout Brand Videos Will Inspire Your Next SaaS Video
When you have a great product, the natural inclination is to shout it from the rooftops.
But are your target users hearing it? This is where your Video Content Distribution Strategy for your SaaS comes in.

How To Create A Video Content Distribution Strategy that Works, for Your SaaS
When you have a great product, the natural inclination is to shout it from the rooftops.
But are your target users hearing it? This is where your Video Content Distribution Strategy for your SaaS comes in.

How to Develop a Video Marketing Strategy for Your SaaS (Plus Video Distribution Ideas)
Video marketing in SaaS has been receiving a lot of buzz lately. And maybe you want to learn more about it. Perhaps you’re already creating

The Simplest Guide to SaaS Video Marketing
Whether you’re just starting out with video marketing or you’ve been doing it for a while, it can be tough to keep up with the

How the Best SaaS Explainer Videos Look Like in 2022
If you’re like most people, you probably think of explainer videos as those cheesy animations that are all the rage on internet marketing blogs. It’s

The Latest SaaS Video Statistics & Trends That’ll Shape Your Marketing
If you’re a marketer, you know that video is huge right now. Video demonstrations, tutorials, explainers, and webinars are the most common business videos. And

Do Explainer Videos Work? Here’s the Truth.
Nope, we’re not going to pull out the “you now have a shorter attention span than a goldfish” card here. Myth or not, this blog

6 SaaS Video Types Worth Investing In Right Now
As a VP of Marketing for a SaaS product, your team is probably being asked to do more with less. The users prefer quicker understanding,

5 Steps To Create the Perfect SaaS Explainer Videos
It’s been reported that 88% of users are far likely to return to a website after a bad experience with it… and you wouldn’t want