The SaaS Video Marketing Blog
Practical tips, crazy ideas, & standout tactics for marketing teams
who want to build their brand through commercial-like SaaS explainer videos.
How Short Videos Can Revolutionize The Way You Market Your SaaS
Short videos are too easy to consume and we just can’t help but browse one after another after another!
YouTube is joining this trend. They’re monetizing YouTube Shorts with 45% revenue split.
Luckily for SaaS brands, they can now take advantage of video shorts.
How eggcrate Created Hotjar’s First TV Ad
We made HotJar’s first ever TV ad! The video has gotten 1.7 million views on YouTube right now — and lots of nice feedback.
What Makes a Good Explainer Video? (Especially for Your SaaS)
A good explainer video is an excellent marketing tool that demonstrates how your software works, what problems it solves, and how it actually works. All of this in just 60-120 seconds (you’d be crazy not to use it).
But these kinds of videos are different from the plain, boring ones. Read on.
SaaS Explainer Video Production: How It’s Done
You’ve probably heard about how SaaS teams use explainer videos to boost growth, get more trial users, and improve retention.
But you always have this question at the back of your mind, “How much does an explainer video cost?”
Why Explainer Video Animation No Longer Works Like It Used To for SaaS
The secret’s out: Major brands are adapting to a certain video marketing trend when creating their SaaS explainer videos.
Yep, you got it – live action is in, animation is out.
But let’s take a look back…
These 5 Standout Brand Videos Will Inspire Your Next SaaS Video
Marketing has never been more narrative-driven than it is now. Many brands are using storytelling in their marketing, and the best businesses will show you why this method of connecting with customers is so effective.
How To Create A Video Content Distribution Strategy that Works, for Your SaaS
When you have a great product, the natural inclination is to shout it from the rooftops.
But are your target users hearing it? This is where your Video Content Distribution Strategy for your SaaS comes in.
How to Develop a Video Marketing Strategy for Your SaaS (Plus Video Distribution Ideas)
Video marketing in SaaS has been receiving a lot of buzz lately. And maybe you want to learn more about it. Perhaps you’re already creating
The Simplest Guide to SaaS Video Marketing
Whether you’re just starting out with video marketing or you’ve been doing it for a while, it can be tough to keep up with the
