The SaaS Video Marketing Blog
Practical tips, crazy ideas, & standout tactics for marketing teams
who want to build their brand through commercial-like SaaS explainer videos.

How the Best SaaS Explainer Videos Look Like in 2022
If you’re like most people, you probably think of explainer videos as those cheesy animations that are all the rage on internet marketing blogs. It’s

The Latest SaaS Video Statistics & Trends That’ll Shape Your Marketing
If you’re a marketer, you know that video is huge right now. Video demonstrations, tutorials, explainers, and webinars are the most common business videos. And

Do Explainer Videos Work? Here’s the Truth.
Nope, we’re not going to pull out the “you now have a shorter attention span than a goldfish” card here. Myth or not, this blog

6 SaaS Video Types Worth Investing In Right Now
As a VP of Marketing for a SaaS product, your team is probably being asked to do more with less. The users prefer quicker understanding,

5 Steps To Create the Perfect SaaS Explainer Videos
It’s been reported that 88% of users are far likely to return to a website after a bad experience with it… and you wouldn’t want

6 Must-Dos Before Filming Your Next Advert
A production, for all intents and purposes, can be compared to a cake. By ‘cake’, I mean a very expensive, long, and tiring cake that

Audio in Advertising
Sound & Sight ‘Audiovisual’ is a funny word. At its core, it is simply the combination of two words to create an amalgamation; a descriptor

Video Advertising: Telling a Story in 60 Seconds or Less
Every story has a structure. Whether you are telling your mates about last Saturday night or crafting an epic science-fiction novel, there are a few