The SaaS Video Marketing Blog
Practical tips, crazy ideas, & standout tactics for marketing teams
who want to build their brand through commercial-like SaaS explainer videos.
The Power of Storytelling in SaaS Brand Launch Videos
Ever clicked on SaaS brand launch videos that had you hooked from the start and left you wanting to spend your entire paycheck on their product? Bet you have, too! Its secret sauce? The power of storytelling.
The Power of Lean B2B Video Marketing for Mid-Sized SaaS
In the cutthroat world of B2B video marketing for SaaS companies, it’s no longer enough to simply tell potential customers about your SaaS product or service.
You’ve got to show them what you’re made of – in high-definition video, of course.
Here’s how.
Demos Done Right: Mastering SaaS Demo Videos That Sell
Prospects want SaaS demo videos when they’re not quite ready to seal the deal.
But the sales team can’t seem to get through the mountain of demo requests. Sales won’t stop when you have SaaS demo videos that basically do the heavy sales lifting for you.
The SaaSy 7 Ways of Creating An Explainer Video Like A Pro
Want to know the secret to capturing SaaS leads?
Well, listen up! The answer lies in these 7 SaaSy tips when creating an explainer video. They’ll boost your engagement to infinity (and beyond).
The Witty SaaS Marketer’s Guide to Choosing the Best Explainer Video Agency
How do you find the best explainer video agency that’s a match made in heaven for your SaaS business?
Here’s how.
10 Killer Ideas For Explainer Videos To Convert More SaaS Trials
Explainer videos are the ultimate triple threat for SaaS businesses everywhere – combining visuals, audio, and storytelling.
Here are 10 ideas for explainer videos to help you convert more SaaS trials!
How Short Videos Can Revolutionize The Way You Market Your SaaS
Short videos are too easy to consume and we just can’t help but browse one after another after another!
YouTube is joining this trend. They’re monetizing YouTube Shorts with 45% revenue split.
Luckily for SaaS brands, they can now take advantage of video shorts.
How eggcrate Created Hotjar’s First TV Ad
We made HotJar’s first ever TV ad! The video has gotten 1.7 million views on YouTube right now — and lots of nice feedback.
What Makes a Good Explainer Video? (Especially for Your SaaS)
A good explainer video is an excellent marketing tool that demonstrates how your software works, what problems it solves, and how it actually works. All of this in just 60-120 seconds (you’d be crazy not to use it).
But these kinds of videos are different from the plain, boring ones. Read on.
